Friends and Family is annual event ran by multimedia creative collective 94 Forever, now "Toye INC" & "ThirdWorld" Friends aim is to bring together artist of all mediums, local and far to network and display their talents. I was responsible for the creative direction of the second run of friends.
this included design, marketing, and outreach strategy, as well as planning and running of the event in its second year. I wanted the flyers to feel more like formal invitations rather than concert flyers, to go along with the laidback feel of the event, a space for Friends and Family.
Rather than just flyers and digital marketing, printouts were made on cardstock squares, and distributed with a hand-to-hand approach through street teams we assembled at local universities in the DC area.
