LUVHTE

Art direction I Web & Graphic Design, Branding, Clothing Design, Logo Design

Art direction project for DC-based creative project luvhte. this project includes logo creation, a website design along with E-Commerce Set-up and clothing design.

My goals in this web design wAS to include simple, yet dynamic qualities like the background graphicS OR HEART HAMBURGER MENU on the "Home" page and video backgrounds on the artist pageS to display the style and personality of the collective while allowing their work to do the rest.

my goals with overall logo and direction of the branding and clothing was to provide a streetwear vibe that connected to the musical content as well as the aesthetic of the artist involved but could not also be profitable with supporters but much like music,start conversations of their own.